I am a design leader able to motivate teams and deliver successful results. I thrive in collaborative environments with multidisciplinary lineups. I have a broad range of visual communications experience including design of graphics, websites, products, games, packaging, visual displays, textiles, events, and public art.

I helped lead the launch of the Bachelor of Arts in Graphic Design program at FIDM and have written an Art of Game Design program for the college. I have developed numerous courses including UX Design, Mobile Photography, and Applied Branding. For a deeper dive into trans-media thinking based on research, strategy, and creative thinking I developed two capstone courses, Lifestyle Brand Strategies and Activated Marketing.

Key Strengths: Leadership, Management, Mentoring, Technology, Design, Photography, Teaching, Learning, Creating

Curriculum Vitae


SFAI, The San Francisco Art Institute
MFA, Master of Fine Arts, Design + Technology
San Francisco, CA

UC Berkeley, Pacific Film Archives
Certificate of Merit, Visual Literacy Workshop, Content Standards
Berkeley, CA

FIDM | Fashion Institute of Design & Merchandising
Continuing education: Textile Science, History of Costume, Draping & Pattern Making
San Francisco, CA

SFSU Multimedia Studies
Continuing education: HTML, Flash, After Effects
San Francisco, CA

San Jose State University
BA, Bachelor of Arts, Studio Art with emphasis in Photography
San Jose, CA

Professional & Technical Experience

Director of Graphic Design
FIDM | Fashion Institute of Design & Merchandising. San Francisco and Los Angeles, CA
• Creative Director and Project Manager for industry projects in SF and LA
• Develop and oversee annual department and special project budgets
• Maintain relationships with industry and advisory board members
• Hire and train faculty, conduct classroom observations
• Develop course content and rubrics, document and address assessment results
• Administer quarterly contracts with faculty

Department Coordinator & Instructor
Graphic Design, Visual Communication, Beauty Industry
FIDM | Fashion Institute of Design & Merchandising. San Francisco, CA
• Creative Director and Project Manager for industry projects in SF
• Manages, hires, trains, develops, coaches, and evaluates faculty
• Partners with Career Center on industry outreach, presentations, and student projects
• Designer and Photographer for San Francisco campus
• Instructor — UX Design, Motion Graphics, Digital Photography, Layout & Design, Computer Rendering, Advanced Digital Imaging, Branding, Logo & Symbol Design, Computer Aided Fashion Design, Professional Practices, Portfolio. . .

Producer/ Creative Team Manager — Modern Media Ventures
Children’s interactive content developers. San Francisco, CA
• Lead Producer, GusTown, an award winning website for kids
• Creative Development Team Manager — manage team, lead brainstorming sessions, develop learning games, write specs for CD-ROMs, collaborate on design and creation of packaging and promotional materials

Production Assistant/ Office Manager — Brilliant Media
Interactive multimedia company. San Francisco, CA
• Production assistant for Xplora1: Peter Gabriel's Secret World
• Oversaw day-to-day operations of growing start-up

Store Manager — Rubars
Stretcher bar manufacturer and art supply store. Oakland, CA

Photographer/ Portrait Studio Manager — Consumer Programs Inc.
Sears Roebuck Division. San Jose , CA

Window Display Designer — Marriott Corporation
Farrell’s Ice Cream Parlors. Daly City, Hayward, San Jose

Freelance Projects

Burning Man – map designer

Left Coast Libations – book design & production

Drama in the Desert – Creative Director – book & DVD design

Sarah Graham Metalsmithing – website design & production

ESPRIT – textile & graphic design

Shaklee Corporation – product packaging, website design & production

ThirdAge – interface design & production

Lisatized Photography – portraits, products, stock images, digital retouching…

Teaching & Academic Experience

Instructor — FIDM/ Fashion Institute of Design & Merchandising
Courses Include: UX Design, Layout & Design, Computer Illustration, Computer Rendering, Advanced Digital Imaging, Brand X, Logo & Symbol Design, Introduction to Digital Photography, Mobile Phone Photography, Motion Graphics, Color Theory, Computer Aided Fashion Design, Brand Imaging, Portfolio, Professional Practices…

Instructor — SFAI/ San Francisco Art Institute
ACE program through City Studio
Course: Digital Portfolio Building; Students learned to document their work and develop an online portfolio using digital photography and various website building tools.

Professional Affiliations & Recognitions

Member, AIGA — American Institute of Graphic Arts

FIDM Outstanding Faculty Award
2008, 2010, 2011

Publications & Presentations

Connected Beauty Packaging for 2050
CosmoProf Convention, Las Vegas, NV

Street Art Panel. Moderator
FIDM, San Francisco CA

Gaming the Classroom
FIDM Faculty In-Service, San Francisco, CA

Inspiration and Online Video for the Classroom
FIDM Faculty In-Service, San Francisco, CA

History of Burning Man Maps
Z-Salon at ZER01: the Art and Technology Network, San Jose, CA

Woman’s Day
10 Fabulous Non-Fabric Frocks
July 24, 2009

Trend Forecasting Workshop
San Francisco City College

2nd Skin Artist’s Presentation
Exploratorium, San Francisco, CA

Design + Technology Salon
Panel on fashion and technology, San Francisco Art Institute

re:covered Artist’s Talk
San Francisco Art Institute

Drama in the Desert
Film Screening, Q&A with Design Team, Parkway Theater, Oakland, CA

chronological List of Creative Projects

Art Wraps for the Heart of the Tenderloin – Seven Utility Boxes
Throughout the Tenderloin — San Francisco, CA

Public PopDot — SunPower — Utility Box Art
Santa Cruz Avenue and Hwy 17 — Los Gatos, CA

Burning Man Maps, 2001 – 2015
Official Greeter Map for Black Rock City, NV

Public PopDot — Buttons & Zippers, Lighting – Utility Box Art
E. 14th Street & Estudillo + Merced Street near La Piñata — San Leandro, CA

Public PopDot — Public Art Murals for the KONO Neighborhood Association
Utility Box and Meter at Telegraph & 30th, Wall at Telegraph & 21st — Oakland, CA

Left Coast Libations — Book Design and Production
Left Coast Libations, San Francisco, CA

[L]able — graduate thesis show
Fort Mason, Herbst Pavilion, SFAI, San Francisco Art Institute

2nd Skin — Underneath, curated group show
Exploratorium, San Francisco, CA

re:covered — featuring Overdressed and Circuit Board, curated group show
Diego Rivera Gallery, SFAI, San Francisco Art Institute

PopDot — art designed for the walls, permanent collection
FIDM/ Fashion Institute of Design & Merchandising

Hearts in San Francisco — FIDM’s PopHeart collaboration
Benefiting the San Francisco General Hospital

Drama in the Desert — Book Design and Production, DVD Creative Director
Raised Barn Press, Berkeley, CA

ESPRIT — Textile & Graphic Designer
Print design on two dresses in FN, Footwear News, January 29, 2001

San Francisco: A City for All Seasons — coffee table book, 4 photos published
Urban Tapestry Series. Towery Publishing

wood — dialogues among poetry and the visual arts
Images by Lisa Hoffman, project & words by M Mara-Ann Limited edition book & online

Human Nest — life size nest of wire, netting, moss and ribbon
Bowles Sorokko Gallery. San Francisco, CA

Exposures — curated group photography show
Juried by Sandra S. Phillips, Curator, Department of Photography, SFMOMA
ProArts. Oakland, CA

Being on Earth — nest installation, curated group show
Curated by artist, Evelyn Glaubman, Center for Visual Arts. Oakland, CA

Polaroid Portrait Series — manipulated SX-70, curated group show
ProArts Open Studios. Oakland, CA

Hanging Nest — life size nest hanging from wood frame
Burning Man. Black Rock City, NV

The Blue Book Chronicles: War & Peace — plexiglass sculpture, group show
ProArts. Oakland, CA

The Body and Film — mixed media installation, film and sculpture
F/X Theater. San Jose, CA

Curator and Preparator — Tapestry and Talent Youth Exposition
Santa Clara County Fair Grounds. San Jose, CA

Pictures from a Trip — solo show, images from the Philippines
Gallery Eight. San Jose State University

Tee-shirt Auction and Show — sculpture with tee, group show
The Works Gallery. San Jose, CA

Best of College Photography Annual
Photographer’s Forum Magazine publication

Community Service

DIFFA — Dining by Design fundraiser for the San Francisco AIDS Foundation and SF General Hospital. Event Planning Board Member

Discarded to Divine — Fundraiser for St. Vincent Paul’s Homeless Outreach Program. Member of planning committee and provides design contributions annually

Tenderloin Children’s Playground — Participated in yearly fund raising

Richmond Art Center — Volunteer for Artists in Schools program




Lisa Hoffman

Oakland — San Francisco